Situation
Date
February 2024
Location
Remote
Type
Business Services
Joint Venture Partnership
Partnership Dynamic
Founder-owned company looking for an investor partner to launch a joint venture
The founder of a leading digital automation agency sought a partner who could provide the capital and expertise to scale a joint venture that addresses a distinct customer segment
Solution
Formed a joint venture and recruited new leadership for the entity
Recruited New Leadership
The new general manager previously led business operations for a large digital agency and has significant experience with workflow automation tools and processes
Provided Equity Upside
Structured an incentive plan to provide significant equity upside to the company’s leadership team
Provided Growth Capital
We provided the start-up capital to help the company scale service delivery and reduce capacity bottlenecks
The feeling of partnership and knowing Portrait is in it for the long term has helped tremendously.
Joint venture partner
Result
The leadership team is energized by our partnership and is actively serving customers in the new segment